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The Wisconsin State Journal has become the latest - and, arguably, most significant - newspaper to endorse Mitt Romney in a key swing state. It backed President Obama in 2008.
In an editorial published today, the paper began by stating: "This is not an easy endorsement to make."
It said Obama was "the more likeable candidate and inspiring speaker" who "got us out of Iraq… pressured public schools to reform… gave the final order that got Osama bin Laden." Then came the but…
"But this election is about jobs, the slow economy and Washington's dysfunction… Obama is the president. The buck stops with him. This is now Obama's economy, even though the GOP shares in the blame for partisan games."
The State Journal becomes the eighth largest paper in a swing state to switch from an Obama endorsement in 2008. It has an average weekday circulation of 83,000 and 118,000 on Sundays.
Published in Madison, it's the second largest paper in Wisconsin. The largest, the Milwaukee Journal Sentinel - which endorsed Obama in 2008 - decided not to endorse either candidate this time.
In New York, Newsday's endorsement of Romney was a reversal of the paper's previous Obama endorsement, as was the New York Daily News endorsement.
Their so-called reasoning was dissected by Richard Adams earlier today.
According to Poynter, Romney is now heading the swing state endorsement tally, with 18 papers backing him to 15 for Obama (it was 11-8 last Tuesday).
Obama retains the overall lead across all states. The 40 titles endorsing him have a total circulation of 9.8m while the 33 favouring Romney have total sales of 6.7m.
